SERVICES THAT FIT YOUR DESIGN NEEDS.
Branding is a quintessential part of establishing the aesthetic, vision, and narrative for a business. I can create a cohesive branded design for your business, from start to finish. Branding design includes primary and secondary logos, collateral, and more, tailored to elevate your business.
From packaging design to posters, I can work with you to create intriguing, print-ready visuals. In addition to designing the visuals, I can assist in communication with the printer(s) to ensure every step of the design and printing process progresses seamlessly. Print work includes stationary, invitations, business cards, brochures, manuals, menus, press kits, annual reports, infographics, book cover and album art design, and extends to any other materials you envision for your project or business.
Digital design is critical in the currently integrated world, as online materials are the most accessible form of communication. I can lay out the framework and design of your web pages and sites, and communicate with developers to implement designs to create your digital spaces.
Engagement with your audience involves a clear vision and a clear voice. I can help you interact with your audience by creating visual content for your platforms. I can create a range of content including social media visuals, custom illustrations, e-newsletters and e-blasts, advertisements, and media packages.
To kick off the design process, I schedule an initial in-person or digital meeting to understand your business, project, and audience. In the meeting, I listen to your ideas, directions, and specifics for your vision of the design. The initial meeting allows me to gather all the information I need to dive in to the next phase of the design process.
I gather further information to draft visuals, directions, and moodboards for the project. Throughout this step of the design process, I encourage you to share with me content that inspires your vision for the project. The design process is a mutual effort of conceptualizing a vision before designing.
Once the vision is clear, I begin designing the concepts. I create a set of various designs to allow you options to decide the exact direction you desire to see your project move forward in.
I present you with the set of completed design options. During this step of the design process, I communicate with you to edit any of the designs with different changes or variations you want to see. If you do not believe any of the designs align with your vision, I return to the Design step of the process to create new concepts. I never limit the editing process because I want to create a finished product you believe in and are proud to share with your audience.
When a design is completed, I deliver the concepts in a folder of the design files, fonts, images, and links for the you to own. I also assist in communication with printers, developers, and editors to ensure the designs are implemented properly. I end the design process with confirming your vision has been achieved and you are ready to launch your brand, product, website, campaign, or project with a design you love.