INSPIRED POSTER DESIGN.
This set of posters was designed as an assignment for History of Graphic Design. Each poster was inspired and based off of a specific designer that held a key position in the history of what graphic design is today.
This poster was inspired by the work of Rosemarie Tissi, specifically pulling inspiration from her advertisement for Englersatz AG in 1980. As a designer, Tissi worked in the era of Postmodernism. She used typographic forms as objects by arranging, overlapping, and setting type in a new, interactive way. Her work took mostly sans-serif forms. In the specific piece for Englersatz AG, she incorporated muted, yet bold colors to show differentiation between forms. For my poster, I included her typographic style, as well as use of color. In the message of “The Future is Female” I pulled the importance of the word “Female” in both the main typographic forms, and the differentiation of colored forms in the sub-heading.
This poster was created by looking at the style and work of Paul Rand. As a designer, Rand had quite a range of projects and marks he worked on, but his parts of his style stayed constant. He was able to design by reducing each form to its simplest essence and incorporate orientation, color, and typography to make an impact. For this poster in particular, I took a look at his work on IBM’s Annual Report of 1958. The repeated text forms and use of simple typography and color inspired me to do something similar with the message of equal rights for women in the workplace. The repeated, arranged forms allow for a large impact, and the simple, bold letterforms that stand out give the message a clean look, with little to no clutter. In the context of speaking on equal rights and pay, it works to balance the message and the movement visually.
This poster is based off of the work of Paula Scher. Specifically, I took a look at her typographic poster from 1979 for CBS Records. The poster carries similar use of type, style, orientation, and color to Scher’s work. Typographically, I used different diagonally arranged fonts to create a non-linear style. There is a mix of tall, thinner type for the sub-content and larger, spaced-out bold type for the headers of the information. The pieces are arranged with the use of large letterforms as guidelines for the smaller pieces of information. For color, I used a similar palette to much of Scher’s work, incorporating a deep yellow, red, black, and white. The organization of the information played off of Scher’s many non-linear layouts. The poster is meant to advertise the Women’s Rights Summit, branding it towards activists in the community.